Print Ad:
For the print ad of the woman, the gender stereotype would have
to be that women are not as strong as men. You do not understand what the ad is
about just by the photograph; a woman that has wide eyes, hair put up in a
1950s style, and putting her hand to a bottle’s lid. She almost has a dumb surprised
look on her face. Then you read the bold letters right under the photograph;
“You mean a woman can open it?” This makes it seem that women are not
capable of opening up anything without someone’s (male) help. The woman is almost doing “the feminine
touch” to the bottle’s lid;
relaxed posted fingers. It’s a gentle touch to the bottle’s lid, like how a
mother would be with their child.
Video #1:
The commercial is telling young girls that “special place”
and “place of my own” is where you take care of a baby, make food, and clean
the laundry. This commercial is showing
that girls (females) are only good at things dealing with the house and what’s
inside. They do this by saying, “Taking care of my
home, is a dream, dream, dream.”
To break this commercial’s negative
stereotype of girls (women) there is a lot of work that needs to be done.
First, they would have to change the audio in the background. It is telling the
wrong message to the young girls. It is fun play house once in awhile; however,
only having them clean laundry, cook and take care of the baby is a big
stereotype. Also, that’s not all what women do; we can do anything that males
could do. Secondly, they need more then the cleaning, cooking, and baby stuff
for accessories in this play house for girls. Maybe
having a table with a laptop/computer on it could show that it is not just all
about being a “mother” in the future.
There should be another type of room besides the kitchen and a nursery.
Boys can get garage stuff like tools, workshop, and even a castle; these are
also stereotypes for boys.
Video #2:
In groups of 4
describe what is happening in the following ad.
A group of 5 attractive women are sitting in a park. They
are sitting on the grass drinking Diet Coke out of a can. Then one woman sees
an attractive man mowing the grass just down a small hill; then she pointed it
out to the other women. The woman that saw him first then rolled down a can of
Diet Coke to the man that was mowing. The can of Diet Coke bounced up and down
on its way to the man. It then hits the man’s mower; the he picked it up the
can and looked at the women. The women that through it down to him made a gesture
to drink it. He opens the can and it started to spray all over him making him
and his shirt wet. The women started to laugh about what just happen and gasp over
it as well. Then the man grins and took
his shirt off; the women where stun by this action. He then rings out his wet
shirt, and when back to mowing.
Now reverse the roles
and redesign the ad.
When we reverse the roles, the group of women becomes a group
of men and the male mower is now a female; the ad would change drastically. A
group of men would not be located at a park just standing ot sitting around
together talking. They would be playing a game at the park (basketball or
baseball). Then they would see the woman mowing or doing some other
landscaping; then would roll down the Diet Coke to her and it would exploded
just like in the original ad. Then the men would laugh and the women would take
her top layer of the shirt off, showing here undershirt and walk away grinning.
What is wrong with
the new version of the ad?
What is wrong with the new version is that it seems sexist.
This is because the men are doing this action to a woman. People think that men
cannot do something like this to a woman; however, it is just fine if women do
it to men.
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