Consumer Behavior - Keurig Brewers and K-Cups:

Consumers fell in loved with the Keurig Brewers and the K-Cup. It was less costly then going to Starbucks or Peet's Coffee every day. Even if you love the others companies coffee, you could get k-cups in Starbucks or Peet's Coffee brands coffee. You can also get tea instead of coffee now. Most consumers in today’s society need to have a cup of coffee to wake them up for the day and to stay awake for the rest of the day.  The brewer is fast and you just have to put in a k-cup to make one cup of coffee, no measuring needed. You don’t have to wait in line any more (you could if you wanted too).  The first Keurig brewer, the B2000, was made for office use and launched in 1998. It started to get more powerful in 2003 once GMCR increased its ownership percentage. Consumers continue to buy Keurig Brewers and their K-Cups after all these y

ears.

UK Greenpeace Campaign

Greenpeace has several campaign: Climate change, forests, oceans, agriculture, toxic pollution, and nuclear. Greenpeace UK campaign against oil fracking in Lancashire, England is the focus here. “Fracking is the process of drilling down into the earth before a high-pressure water mixture is directed at the rock to release the gas inside. Water, sand and chemicals are injected into the rock at high pressure which allows the gas to flow out to the head of the well” (BBC News). 

The problem is that there are people such as Cuadrilla Chief Executive, Francis Egan, who wants to frack for shale gas underneath people’s homes. Greenpeace are posting videos on their UK Facebook catching fracking boss on camera. They even have a twitter account that dose the same thing as Facebook. On Greenpeace UK website there are several links to anti-fracking or fracking information. They even have an event such as the anti-fracking beer launch party. This will definitely get the attention of young adults and older ones; you can’t say no to beer.

 

 

Greenpeace Facebook pages:

1. Greenpeace International

2.      Greenpeace USA |

3.      Greenpeace UK - London, United Kingdom

 Greenpeace Twitter

 

 

Gendered Stereotypes Online Exercise

Print Ad:

For the print ad of the woman, the gender stereotype would have to be that women are not as strong as men. You do not understand what the ad is about just by the photograph; a woman that has wide eyes, hair put up in a 1950s style, and putting her hand to a bottle’s lid. She almost has a dumb surprised look on her face. Then you read the bold letters right under the photograph; “You mean a woman can open it?” This makes it seem that women are not capable of opening up anything without someone’s (male) help.  The woman is almost doing “the feminine touch” to the bottle’s lid; relaxed posted fingers. It’s a gentle touch to the bottle’s lid, like how a mother would be with their child.

Video #1:

The commercial is telling young girls that “special place” and “place of my own” is where you take care of a baby, make food, and clean the laundry.  This commercial is showing that girls (females) are only good at things dealing with the house and what’s inside.   They do this by saying, “Taking care of my home, is a dream, dream, dream.”

To break this commercial’s negative stereotype of girls (women) there is a lot of work that needs to be done. First, they would have to change the audio in the background. It is telling the wrong message to the young girls. It is fun play house once in awhile; however, only having them clean laundry, cook and take care of the baby is a big stereotype. Also, that’s not all what women do; we can do anything that males could do. Secondly, they need more then the cleaning, cooking, and baby stuff for accessories in this play house for girls. Maybe having a table with a laptop/computer on it could show that it is not just all about being a “mother” in the future.  There should be another type of room besides the kitchen and a nursery. Boys can get garage stuff like tools, workshop, and even a castle; these are also stereotypes for boys.

Video #2:

In groups of 4 describe what is happening in the following ad.

A group of 5 attractive women are sitting in a park. They are sitting on the grass drinking Diet Coke out of a can. Then one woman sees an attractive man mowing the grass just down a small hill; then she pointed it out to the other women. The woman that saw him first then rolled down a can of Diet Coke to the man that was mowing. The can of Diet Coke bounced up and down on its way to the man. It then hits the man’s mower; the he picked it up the can and looked at the women. The women that through it down to him made a gesture to drink it. He opens the can and it started to spray all over him making him and his shirt wet. The women started to laugh about what just happen and gasp over it as well.  Then the man grins and took his shirt off; the women where stun by this action. He then rings out his wet shirt, and when back to mowing.

Now reverse the roles and redesign the ad.

When we reverse the roles, the group of women becomes a group of men and the male mower is now a female; the ad would change drastically. A group of men would not be located at a park just standing ot sitting around together talking. They would be playing a game at the park (basketball or baseball). Then they would see the woman mowing or doing some other landscaping; then would roll down the Diet Coke to her and it would exploded just like in the original ad. Then the men would laugh and the women would take her top layer of the shirt off, showing here undershirt and walk away grinning. 

What is wrong with the new version of the ad?

What is wrong with the new version is that it seems sexist. This is because the men are doing this action to a woman. People think that men cannot do something like this to a woman; however, it is just fine if women do it to men.