Super Bowl Commercial: RadioShack

The super bowl commercial that really stayed in my mind was the RadioShack one. I was with a group of friends and family when we watched this commercial. When we first saw it was a RadioShack commercial we started to make fun of it because it was RadioShack. When the RadioShack employee hangs up the phone and told his co-worker that “the 80s called and they want their store back”; the group I was with was saying “yea, their from the 80s alright” and “they should give there store back to the 80s”. Then all the famous people, icon’s, and characters of the 80s started to run in to the store, taking things back just like they said they would.

The story was complete and flowed nicely throughout the commercial. It wasn't complicated at all. Almost everyone has told someone “the 80s called and they want their (fill in the blank)”; this makes the commercial relevant to the viewer.

The brand (RadioShack) is obviously telling the viewer that we (RadioShack) are old, we know it and we are going to change that. It was really smart of them to make fun of themselves (we have been doing it for years). They were not hiding the fact that they haven’t been keeping up with the times. Showing us that they are going to improved there brand by up dating the store’s and their company. And might I just say, they are do for an up date.