Tuesday, February 11, 2014

Ad Agency - Havas Worldwide


The ad agency that I think that rocks would have to be Havas Worldwide. It was formerly known as Euro RSCG and was founded in 1991 by Jean-Michel Goudard, and Alain Cayzac. It is one of the largest integrated marketing communications agencies in the world. They have over 300 offices located in 75 countries throughout the world.


The New York branch of Havas Worldwide is especially my one of my favorite ad agencies. They are the ones that are responsible for the Dos Equis: The Most Interesting Man. This ad campaign was one of my favorite. I was always waiting to see it on TV, hear it on the radio, and online. Havas Worldwide created a cult figure when they created The Most Interesting Man. Every time it comes on, I would always say the last lines of the ad, “I don’t always drink beer, but when I do, I prefer Dos Equis….Stay thirsty my friend.”

Link to Havas Worldwide
 

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