Cell Phone: Boss and Fighter

Boss:

A lot of people would say that Apple’s iPhone is the boss or top dog in the cell phone world. Apple started as a computer company and made its way (with the times) to cell phones. They might not sell the most phones; but, iPhone’s are the ones that people know and relate too because of other Apple products. iPhones are very easy to use; any one at any age could use the phone (user friendly). It has many apps that you can fine and download fast and without any trouble. The phone is a small and light; which can fit in the users pocket with easy.

The ads that Apple uses to promote the iPhone (and other products) are simple but also active; this goes for there print ads and commercial’s. This shows the viewer that you use our phone to capture the important moments/parts of your lives.

When you watch TV/movies, do you look at what type of phone your favorite character(s) is using? You might not think you do but you do. Most of the time it is an iPhone that they are holding, calling, texting from. That gets into the culture of the times and you want to be part of the culture.

Benedict Cumberbatch as Sherlock from BBC Sherlock with his iPhone.

Fighter:

There are two players’ that are competing with iPhone. The first is the Droid line of phones that have the android operating system. Unlike iPhone’s, Droid phones have many different styles. Some are bigger then an iPhone or smaller and some even have a keyboard built right in.

                                                                                    

Another phone would be Samsung, which is also run by android operating system. The newer phones battery last longer then the iPhones battery. Also, like the Droid phones, the Samsung phones are made with Gorilla Glass.

Yes, I know that iPhone 4 and newer also use Gorilla Glass. But they just started to use it after years (AND YEARS) of broken screen’s. Gorilla Glass is not 100% guarantee that your screen will not break, it just means it will be harder to do.

Both Samsung and Droid phones offer many apps (which most are free).

Away that the fighters (Samsung and Droid) side-step the boss (iPhone) is by making fun of them in their ads. Showing what the iPhone has and showing what the fighters have now and had had for a long time. This type of marketing is brilliant and very funny for the view (and me).